2024 Brand Challenge
June 12, 2024

The first ever Pembina West Co-op Brand Challenge was a huge success! 36 teams of 4 or 5 Co-op team members participated in an Amazing Race-style game, taking on challenges designed to educate everyone about our Brand and its importance. It was also a great opportunity to appreciate our fellow team members from different departments and locations.

The challenges were diverse and fun, including building grocery aisle shelves, completing pre-trip checks, finding the proper PPE for each job, and so much more! And to top it off, our leadership team served a delicious BBQ to all the contestants.

The challenge provided an opportunity for team members to compete for a day off with pay, all while having a fantastic time. The event was not only fun but also a great learning experience for everyone involved, fostering teamwork and brand knowledge.

Everyone left with smiles and a stronger connection to our Co-op community.

The winning times for each session are as follows:

Friday AM Session
Team #7
Shelly - Grocery (BH)
Leanne - Home Centre
Matthew - Grocery (MT)
Les - Deli (BH)
Time - 76:26
Friday PM Session
Those Guys
Sharon - Gas Bar
Jamie - Grocery (BH)
Karla - Bakery (BH)
Kevin - Home Centre
Time - 65:17
Saturday AM Session
AGED
Nettie - Admin
Rylee - Grocery (BH)
Justin - Estimator
Hailee - Deli (MT)
Time - 62:40
Saturday PM Session
Alligator Snail
Darcy - Gas Bar
Austin - Grocery (BH)
Rianna - Grocery (BH)
Trent - Home Centre
Time - 57:07